– Shweta Purandhare, Advertising Compliance Expert & Digital Creator
Ms. Shweta Purandare, former ASCI Secretary General, conducted an insightful masterclass on conflicts in advertising campaigns. Attendees gained a deeper understanding of why conflicts occur, how to address them, and the role of ASCI in maintaining ethical standards. The session featured compelling case studies of Indian brands, illustrating real-life conflicts and their resolutions. The master class provided marketers, advertisers, and industry professionals with practical knowledge and skills to effectively manage conflicts in advertising campaigns. Ms. Purandare’s expertise and use of ample case studies ensured an enriching learning experience, leaving participants equipped with valuable insights to navigate conflicts and understand how to tactfully deal with them.