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ABOUT PGDM
Allow your career to soar to new heights with a PGDM!
The PGDM in Media and Communication approved by AICTE is a comprehensive course in the field of Media Management and encompasses learning’s toward various sectors of the media industry including television, print, digital media, radio, films, live events, sports, out of home, and music. The course is structured to deliver trained masters in the field of media & communication.
This program is akin to any MBA in Media Management program and is designed to prepare students in the managerial aspects of media and communication with technical as well as practical knowledge of all the domains involved in this field. The program focuses on learning the nuances of the media & advertising industry and all its latest updates
The program delves into the detailed knowledge of each field and teaches about the correlation that exists between content creation and associated media business. It also makes a point on inculcating fundamental core management concepts and principles in the course duration.
The DGMC Media Program offers two main specializations
1. Advertising & Branding
2. Media & Entertainment
3. Sports Marketing & Management
Intake open for 60
Program Objective
Employability Readiness program (MEAM):
Employability skills or “soft skills” can broadly be defined as a set of skills or competencies that helps one get an employment and then keep, a job.
The PGDM students undergo a rigorous Employability Readiness Program, where their behaviour’s, attitudes, beliefs, and unique personal qualities are harnessed which enable them to set and achieve goals.
Counseling: We talk to individual student to understand his/her career aspiration. A survey form captures data from individual student.
Initial Training: Provide training in aptitude, communication and Interview skills. Conduct an assessment to understand each student’s Employability Readiness.
The training approach is to develop work readiness and give detailed understanding of the sector-specific skills. The training commences from trimester II and is continued till trimester V which covers areas like – Interviewing Skills, Personal Skills, Language Skills, Advance Excel Training, Mathematical Reasoning, Personality Development, Mock Interview, Group Discussion, Negotiation Skills, Team Building Exercise & Stress Management.
The outcome of the Program shall enable students to adapt to the prospective employer’s work culture and cultivate an attitude of learning on the job as well as be resilient and patient to understand and absorb oneself in the organization. To compliment the above the students will also be given workshops in the employability readiness Program.
Guest Lecture Series (Saturday series):
Guest lectures have become an important part of the educational experience for students. They expose students to real-world life experiences from the position of someone who has been there. It helps students build a connection with the real world. Students get to see the insight and perspective of the guest speaker’s particular field.
The PGDM students at DGMC have guest series as a part of the daily time table which are generally scheduled on every Saturday.
Know your interest area:
90 days Internship: The 1st year of the PGDM Students, after the completion of Trimester –III examinations will have to proceed for a 90 days Internship program. The 90 days internship is divided into 30 days of internship with an NGO “Non Profit Organization” and the 60 days are with Industry. The Mentors from the institute shall be guiding the students in selecting the NGO & Industry. The outcome of such a program for internship is to ensure that the students are sensitized towards society and their problems and the industry exposure helps them to get a better understanding of the career opportunities as well as their own readiness to be absorbed as prospective employees in the industry and their knowledge on practical applicability of the subject. Also it facilitates the students to understand and narrow down their areas of interest and hence it eases the choice of specialization subjects for the next academic year for them.
Capstone project with Internship:
The value addition which the corporate India looks at every step is the Institute attempting to prepare- The media leaders of tomorrow and DGMC lives by the same credo. Apart from the mandated courses that we cover, we prepare our students for their role in corporate India through a series of innovation interventions.
The media and communication sector require professionals who understand production as well as know how to work at the spreadsheets – managerial talent who can plan and execute. Media careers are shaped by the experience our students get by working hand in hand with industry professionals. The Capstone Project is a combination of both, internship as well as an industry immersion project with the opportunity to integrate and apply previous learning (academic and field) through the creation and implementation of a project independently or with the organization that they work in, to demonstrate the knowledge and skills that they have acquired during their PGDM program.
This Project is an applied project carried out under the guidance of the mentor, implemented either independently or within the organization where the student works. Students work with their academic mentor and industry mentor to develop, implement and present a feasible Capstone Project. It is designed to meet the learning needs and interests of the students, as well as contribute to the organization where the student works/interns. The Capstone Project may build upon previous coursework that is applied to the organization and/or may build upon a project already initiated at the organization.
Trimester – I (Common Courses) | |||
---|---|---|---|
Subject Code | Subject Name | ||
R101 | Principles of Management | ||
R171 | Business Communication | ||
R123 | Strategic Management | ||
R161 | Business Statistics | ||
R158 | Organization Behaviour & HRM | ||
R172 | Marketing Management | ||
R173 | Sales & Negotiation | ||
R174 | Logic & Lateral Thinking | ||
R175 | Design Thinking: Creativity & Innovation | ||
R176 | Computer Application & IT |
Trimester – II | |
---|---|
Subject Code | Subject Name |
R177 | Business of Media & Entertainment |
R114 | Consumer Behaviour & Insights |
R130 | Brand & Product Management |
R162 | Integrated Marketing Communication |
R178 | Managerial Economics |
R179 | Financial Management |
R180 | Cost Accounting |
R181 | Basics of Cinematography & Post Production |
R182 | Advanced Excel |
R206 | MEAM – I |
Trimester – III(Common Courses) | |
---|---|
Subject Code | Subject Name |
R183 | Project Management |
R184 | Production Design for Content |
R165 | Public Relations & Corporate Communication |
R185 | Digital Marketing -I |
R121 | Graphics Design |
R186 | Content Creation: Across Media |
R187 | Idea To Screen |
R188 | International Immersion |
R207 | MEAM – II |
TRIMESTER – IV(Common Courses) | |
---|---|
Subject Code | Subject Name |
R189 | Rural Management & Rural Immersion |
R190 | Media Research, Analysis & Management |
R128 | Media Planning & Buying |
R111 | Media Laws & Ethics |
R191 | Artificial Intelligence |
R208 | MEAM – III |
Specialization Core Subjects: Advertising & Branding | |
R192 | Campaign Planning |
R148 | Visual Communication & Copy-writing |
R129 | Client Servicing & Account Planning |
R193 | Ad-Film Making |
Specialization Core Subjects: Media & Entertainment | |
R194 | Virtual Reality, Augmented Reality |
R195 | Content Marketing & Distribution |
R196 | TV Production |
R197 | Non Fiction Short Film Making |
Specialization Core Subjects: Sports Management | |
R210 | Management of Sports, Planning Leagues & Team |
R211 | Sports Merchandising |
R212 | Sports Funding |
R213 | Social Media in Sports Management |
TRIMESTER – V(Common Courses) | |
---|---|
Subject Code | Subject Name |
R198 | Video Blogging: Social Media & Net – Telecom |
R199 | Big Data Analytics |
R200 | Entrepreneurship & Innovation – (Start ups) |
R201 | Digital Marketing -II |
R202 | Event Planning & Creation |
R209 | MEAM -IV |
Specialization Core Subjects: Advertising & Branding | |
R203 | Licensing & Visual Merchandising |
R169 | Brand Equity & Positioning |
R137 | CRM & Consumer Loyalty |
Specialization Core Subjects: Media & Entertainment | |
R141 | Gaming Business Management |
R204 | Business of Animation & VFX |
R201 | Radio Production & Programming |
Specialization Core Subjects : Sports Management | |
R214 | Sports PR & Advertising Management |
R215 | International Sports Management |
R216 | Sports Event, Law & Risk Management |
TRIMESTER –VI(Common Courses) | |||
---|---|---|---|
Subject Code | Subject Name | ||
R152 | Capstone Project With Internship | ||
R205 | Business Plan |
Post Graduate Diploma in Management – 2 years full time with specializations in Media & Entertainment, Advertising & Branding and Sports Management
Basic Qualification
Passed bachelor’s Degree of Minimum 3 years duration. Obtained at least 50% Marks (45 % in case of candidates belonging to reserved category) in the qualifying examination.
OR
Must have appeared for final year examination of any bachelor’s degree of minimum three years duration in any discipline recognized by the association of Indian Universities. Such candidate can be considered for provisional admission subject to passing the degree exam, as per the norms by AICTE.
Candidates should have appeared for any of the following entrance exams:
CAT/ MH-CET/ GMAT/ CMAT/ MAT/ XAT/ ATMA.
CAT (Conducted by IIMs)
MH-CET (conducted by DTE)
GMAT (conducted by GMAC USA)
CMAT (conducted by AICTE)
MAT (Conducted by AIMA
XAT (Conducted by XLRI
ATMA (Conducted by AIMS)
The candidates shall be shortlisted on the basis of the overall rank computed taking into account of the following components and the weights:
Sr. No | Components | Weightage | |
---|---|---|---|
Minimum | Maximum | ||
1 | Score in the common Admission Test (CAT/XAT/GMAT/CMAT/ATMA/MAT/MHA-CET2020) | 35% | 60% |
2 | Score for Academic Performance in X Std. ,XII Std., Undergraduate/Postgraduate Degree | 5% | 25% |
3 | Entrance Test /Group Discussion / personal Interview | 20% | 45% |
4 | Weightage for participation in Sports, Extra -Curricular Activities, Academic Diversity and Gender Diversity | 5% | 20% |
Components and weightage mentioned above are as per guidelines from AICTE Handbook 2020 -2021
1) Application form is available online on the institute’s website : www.dgmc.org.in
2) Students need to fill the form and download the PDF of the completed form
3) Submit a printout of the downloaded PDF along with Cheque / NEFT toward the application fee to the admission officer at the institute in person or by post.
4) Cheque should be in favor of “Deviprasad Goenka Management College of Media Studies”
5) The form and the Cheque should reach the institute within 7 days
6) Only on receipt of the form and application fees, one would be considered for the merit list
7) Submission of online admission form doesn’t guarantee admission to the institute
Board of Studies Members | ||
Name | Designation | Organisation |
---|---|---|
ADVERTISING AND COMMUNICATION | ||
Dr. Amitha Sehgal | Associate Professor & Head of Department of Commerce | Poddar College |
Dr. Sanjay Ranade | Associate Professor – Dept of Communication & Journalism | University of Mumbai |
Mr. Karl Gomes | Consultant | Dentsu Aegis Network – DAN |
Dr. Amee Vora | Director | DGMC |
Prof. Rubina Mohammad | Assistant Professor | DGMC |
Dr. Dilnaz Boga | Assistant Professor | DGMC |
MEDIA & ENTERTAINMENT | ||
Dr. Mangesh Borse | Founder Director | NIDC |
Ms. Aruna Raje Patil | National Award Filmmaker – Veteran Writer, Director Editor, and Producer. | Gaahi Media |
Mr. Vishal Nongbet | Business and Marketing Consultant | Independent |
Dr. Amee Vora | Director | DGMC |
Prof. Partha Pratima Samanta | Assistant Professor | DGMC |
Prof. Rubina Mohammad | Assistant Professor | DGMC |
Dr. Dilnaz Boga | Assistant Professor | DGMC |
Academic Council Members | |||
Name | Designation | Organisation | |
---|---|---|---|
Mr. Ashok Saraf | President | RSET | |
Dr. Swaroop Sampat Rawal | Educationalist | – | |
Dr. Rupa Shah | Ex – Vice-Chancellor | SNDT University | |
CA Anil Bhandhari | Central Council Member/Mentor | ICAI / ANP | |
Mr. Sandeep Tarkas | Director | Songdew Media Pvt. Ltd. | |
Mr. Sundeep Nagpal | Director | Media Strategem | |
Dr. Ashish Kulkarni | Founder, Chairman | Punaryug Artvision FICCI AVGC Forum | |
Dr. C. Babu | Director | DSIMS | |
Dr. Amee Vora | Director | DGMC | |
Mr. Yashwant Baing | Registrar | DGMC | |
Prof. Partha Pratima Samanta | Assistant Professor | DGMC | |
Prof. Rubina Mohammad | Assistant Professor | DGMC | |
Dr. Dilnaz Boga | Assistant Professor | DGMC |
DGMC is a premier media and communications institute with a state-of-the-art infrastructure, where students, researchers and media professionals interact to facilitate dynamic career paths. It is supported by its parent body RSET which has been in the field of education for over seven decades. DGMC provides courses on Communication and Filmmaking at undergraduate and postgraduate levels, and offers autonomous Postgraduate Programs (PGP) in various verticals of the media such as Integrated Marketing, Advertising and Communications; Event Management;
RSET Campus
S V Road, Malad (west),
Mumbai 400064, Maharashtra,
INDIA
Email Your Queries to:
info@dgmcms.org.in
Contact us at
+91 900 444 4091 / 92 / 022-4507722
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