In the words of Bill Gates, “The internet is becoming the town square for the global village of tomorrow.
The Internet has evolved from being a social site to share your daily life stories to a must-have business platform.
Digital media has created a buzz for itself.
Not just individuals, but every business wants to build a place for itself in this diverse field.
With this, there are new pathways opened for you in the broad way of digital marketing.
The entire purpose of digital marketing is not only to create reach but also to earn revenue.
Why should you learn Digital Marketing?
On average people spend about 7 hours online each day with 2.4 hours spent on social media.
With this, we can understand the growing need for digital media and why you should study digital marketing to grow your brand.
Following Are The Reasons One Should Learn Digital Marketing
Not just the scope of promoting businesses on social media is increasing, but at the same time the demand for digital marketers to handle their business accounts on social media is also increasing.
The report also found that there is a considerable gap between the supply and demand of digital marketing professionals. The demand stood at around 59% but the supply was only 19%.
With this we can understand the increasing demand of digital marketers in this enormous digital field.
Therefore, learning digital marketing is an investment you will make for your future.
Digital marketing is diverse with various options available for you to choose from. Like select your career as an SEO Specialist, Content Marketer, Inbound Marketer, Social Media Manager, Email Marketer, etc.
And there are huge growth opportunities in any area you choose to master in, because of businesses preference for online presence.
Because of which the digital economy is growing 10X faster than the offline economy.
Not to forget, along with growth opportunities, digital media is offering a high pay to the talents who have the power to the future of digitality ahead.
Digital Marketing Managers earn around 5 to 10 lakh per year. Social Media Managers earn about 6 to 8 lakh rupees per year, as well.
You might feel digital marketing is an online business where maximum business is done digitally, so how can it improve one’s interaction skills?
With the help of digital marketing, you create digital relationships with people.
It requires constantly being in touch with people and communicating with them to stay updated about the current trends.
This in turn improves the public skills and allows the digital marketers to know about its target audience and deliver content that aligns with their expectations.
Digital marketing is a deep ocean with species of fishes in it.
Here, by fishes, we imply the diverse options available for you to select from.
For example, you can work as a content marketer, SEO, inbound marketer, online PR, email marketer and a social media manager.
Each area you choose from has a scope of its own.
Also, every organisation requires all the above-mentioned tactics of digital marketing to grow their business and create a reach.
Unlike medicals, aviation and LLB, digital marketing doesn’t require huge investments and sleepless nights.
You can kick start your career as a digital marketer if you have the skill to sell your stories.
Digital marketing is all about the skills, creativity and innovation you put into your ideas.
However you can get in detail knowledge about digital marketing and strategies to develop the business by taking up a few courses online or offline, that helps you in polishing your skills.
During the pandemic season, we could witness many businesses running down in waters, it was only digital marketing that emerged as strongest.
Digital marketing has made it convenient to carry out business from any corner of the world and at any period of time.
During pandemic digital marketing has proved, it can withstand any storm and is here to stay for long.
If your creative mind is always up with exciting ideas and looking for innovation, the digital world is waiting for you.
Digital marketing doesn’t ask much from you except your creativity and hard work in what you do.
The Digital Field is not only about working along with trends, but exploring yourself and finding your unique voice.
At DGMC, we offer Post Graduate Diploma Courses in Digital Marketing.
We guide the students to look at the bigger picture to have a clear direction.
Concluding Thoughts
Digital marketing helps you make digital relationships that create a network between you and your brand.
It helps you find your authenticity through the innovation you put into your ideas.
Therefore we believe it is safe to say, Digital Media is the future of business.
