To give the students an in-depth understanding of the multi-faceted media industry, various guest talks were organized for the SY-PGDM batch at Deviprasad Goenka Management College of Media Studies.
Industry experts from the top companies were invited to meet the students and have a face-to-face interaction with them to share their knowledge about the media industry’s intricate functioning.
Media experts from the top companies such as Ogilvy and MullenLowe Lintas were invited on the campus for these guest talks.
In addition, media professionals with expertise in various domains such as Public Relations, Account Planning, Media Planning and Buying had been invited.
Prominent media experts such as Krishnakant Mishra, Content Creator, Ogilvy, Shoaib Alim, Account Director, Ogilvy, Priyanka Bainik, Executive Analyst, MullenLowe Lintas, Dhirendra Singh, Vice President, Lintas Media Group, Balagopal Padmakumar, Regional Brand head (Western Region), Brand-comm, a unit of Madison group were the eminent speakers who enlightened the students on various subjects.
Our esteemed guests covered an array of topics such as Brand Management, Public Relations, Content Creation, Account Planning, Media Planning and Buying. They also helped the students understand the media industry’s work culture and its basic functioning. Brands, Advertisements and Case Studies were also highlighted by the guests who enabled the students to gain keen insight into the industry.
