The masterclass on Media Planning and Media Strategy by Mr. Dhirendra Singh provided participants with an in-depth understanding of the concepts and techniques used in the advertising industry to develop effective media plans and strategies. Mr. Singh covered a wide range of topics, including the role of media in the advertising process, the different types of media available, and the latest trends and challenges facing media planners and strategists. He emphasized the importance of audience targeting and data-driven insights in developing successful media plans, and shared practical advice and resources for career development. Mr. Singh’s vast experience and knowledge of the industry made this masterclass a valuable resource for anyone interested in pursuing a career in media planning and strategy.
