DGMC began a stellar series of Mic and Gyan sessions over zoom wherein the best of media minds and entertainment would speak virtually to students and faculty of DGMC.
The first such session in the Mic and Gyan series was conducted by Mr Partha Sinha, President- Response Bennett Coleman and Co. Ltd (Times Group). Mr Partha Sinha After a short and brief introduction of himself and his work he started throwing light on the business aspect of India’s successful newspaper during Covid. He mentioned about the plans for the readers and advertising partners- from exciting promotions, incentives to initiatives that can make a change in society.
Second Session was ith Ms Apurva Purohit, an Indian Business Woman and President of Jagran Prakashan, Jagran Group. With over three decades of experience in the media and entertainment industry, she leads digital, print, radio and outdoor in the group. With her interaction with the students, she cited about her tenure at Jagran, and how she has pivoted the group from a deep-rooted reliance on its traditional print businesses to a focus on new age emerging businesses. The strategies adopted under her tutelage and her emphasis on excellence in implementation have increased both the scale and the profitability of these businesses manifold. She emphasised on how the media and entertainment industry has seen seismic shifts in the last decade and how there has been a recurring buzz on the street, traditional forms are their way out, and newer forms of media and ways of working, especially those that are digital led & are leading the transformation of the sector. While the latter is true, the former is definitely disputable. And the most recent instance has taken place during the virus outbreak. She also spoke on how Radio City has been focussing on initiatives around the pandemic since March. Whether it’s to motivate people to practice social distancing to flatten the curve, salute our frontline workers, conduct relief measures wherever required , entertain listeners with concerts from home and other novel initiatives or use the power of radio to help citizens wherever possible, Radio city has taken the responsibility being the medium of the masses rather strongly. And also the industry players are working tirelessly during the pandemic to continue to keep listeners entertained, informed and motivated.
