Thursday 13 October 2016. On this occasion students across different media courses of the institute got a first-hand opportunity to interact with a panel of enterprising entrepreneurs that comprised of Abhinav Trivedi, the founder of Street Journos, Aniruddha Bhagwat of Ideosphere, a PR firm and Sadhana Pednekar of Sociocraft a digital agency.
The session was moderated by Aniruddha with enthusiastic responses from the other two speakers that spanned over 2 engrossing hours followed by a very interactive Q&A session. The discussion was based on a framework of pointers well thought and crafted by the students themselves. These included idea generation, motivation for converting an idea into a business, carrying out research and planning further development of the idea, funding the start-up and its execution, overcoming hurdles, and finally understanding the mantra of stability and success.
Aniruddha in his turn elaborated on the concept of ‘core branding’ that implies doing something unique and clutter-breaking while urging the audience to develop a passion outside the business to stay sane. He added that building a culture for the organisation helps in retaining its workforce.
Aniruddha in his turn elaborated on the concept of ‘core branding’ that implies doing something unique and clutter-breaking while urging the audience to develop a passion outside the business to stay sane. He added that building a culture for the organisation helps in retaining its workforce.
Abhinav dwelt on creating a right balance between an open mind (communication) and conviction, both of which are pre-requisites for a career in news. According to him, Street Journos was born out of his urge to change the format of news and journalism and he underscored the importance of people management. The only certainty, he said was uncertainty in this profession. Sadhana impressed all with her no-nonsense and candid approach while advising that appearances are often really deceptive and that one should read any offer document very carefully. One thing, however all the three panellists unequivocally emphasised was inculcating the habit of reading extensively-both the books as well as…people.
The students left the seminar hall fully charged up after extensively thanking the guests for their valuable time and insights while secretly meddling with their newfound passion…of their own start-up.
The students left the seminar hall fully charged up after extensively thanking the guests for their valuable time and insights while secretly meddling with their newfound passion…of their own start-up.
